Technology & Networks
Four sources of premium inventory, one smart buying engine
We combine our proprietary exchange with Google, Opera Ads and Phoenix Browser to put your brand in front of the right people.
01
WebAds Ad Exchange
Our proprietary exchange gives direct access to vetted publishers, cutting out unnecessary intermediaries so more of your budget becomes working media.
- Direct publisher relationships
- Lower intermediary fees
- Brand-safety screening on every placement
02
Google Inventory
Tap into Google's vast display and video inventory with our buying expertise layered on top for sharper targeting and better outcomes.
- Global scale across display & video
- Advanced audience signals
- Certified buying expertise
03
Opera Ads Network
Reach hundreds of millions of Opera browser users with high-visibility placements, especially strong across emerging markets.
- Speed Dial & news feed placements
- Strong mobile reach in Africa & Asia
- High viewability formats
04
Phoenix Browser
Reach millions of mobile users through Phoenix Browser, pre-installed on TECNO, Infinix and itel smartphones across Africa.
- Pre-installed on TECNO, Infinix & itel devices
- Large mobile reach across Africa
- Homepage, feed & video placements
Why WebAds
Premium inventory at affordable rates
Fewer middlemen
Our own exchange removes layers of fees, so more budget reaches real placements.
Brand-safe by default
Fraud and brand-safety filters on every impression.
Smart bidding
Algorithms bid only what each impression is worth to you.
One plan, many sources
Blend exchange, Google, Opera Ads and Phoenix Browser inventory in a single campaign.
Ready to reach the right audience?
Tell us about your goals and we'll build a plan around your budget.