WebAds

Programmatic advertising

Premium reach. Programmatic precision. Rates that make sense.

WebAds connects brands and agencies with premium inventory across our proprietary ad exchange, Google and the Opera Ads network — bought smartly, optimised daily.

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2.6B+
Impressions served
18
Markets reached
37%
Avg. ROI uplift
120+
Campaigns launched

What we do

Every format, one partner

Reach your audience across screens with formats built for attention.

All services

Programmatic Display

High-impact banners on premium publishers, targeted by audience, context and location.

Video

In-stream and out-stream video that drives completion and recall on brand-safe inventory.

Native

Ads that match the look of the content around them, earning attention instead of interrupting.

Mobile & In-App

Reach audiences where they spend most of their time, with app and mobile-web placements.

Audio

Streaming audio and podcast placements for always-on brand presence.

Connected TV

Big-screen storytelling with the targeting and measurement of digital.

A media team planning a campaign together on laptops

How we work

One team from brief to results

Hands-on campaign managers plan, buy and optimise every campaign, so you always know what your budget is doing.

  1. 01PlanWe align on goals, audiences and KPIs, then build a media plan around your budget.
  2. 02TargetFirst- and third-party signals define who sees your ads, where and when.
  3. 03BuyReal-time bidding across our exchange, Google, Opera Ads and Phoenix Browser secures premium placements at efficient prices.
  4. 04OptimiseDaily optimisation and transparent reporting keep performance climbing.

Our technology & networks

Premium inventory, four powerful sources

Our proprietary exchange, Google inventory, the Opera Ads network and Phoenix Browser — combined and optimised by one team.

WebAds Ad Exchange

Our proprietary exchange gives direct access to vetted publishers, cutting out unnecessary intermediaries so more of your budget becomes working media.

  • Direct publisher relationships
  • Lower intermediary fees
  • Brand-safety screening on every placement

Google Inventory

Tap into Google's vast display and video inventory with our buying expertise layered on top for sharper targeting and better outcomes.

  • Global scale across display & video
  • Advanced audience signals
  • Certified buying expertise

Opera Ads Network

Reach hundreds of millions of Opera browser users with high-visibility placements, especially strong across emerging markets.

  • Speed Dial & news feed placements
  • Strong mobile reach in Africa & Asia
  • High viewability formats

Phoenix Browser

Reach millions of mobile users through Phoenix Browser, pre-installed on TECNO, Infinix and itel smartphones across Africa.

  • Pre-installed on TECNO, Infinix & itel devices
  • Large mobile reach across Africa
  • Homepage, feed & video placements

Industries

Proven where it matters

Deep experience across four industries with distinct audiences and rules.

A doctor using a smartphone

Healthcare

Responsible, regulated campaigns that connect people with the care they need.

Supermarket shelves stocked with fresh produce

FMCG

Always-on reach and frequency that keeps your brand top of mind at the shelf.

A resort pool deck at sunset

Hospitality

Fill rooms and tables by reaching travellers and diners at the moment of intent.

A customer paying by phone at a shop counter

Banking

Account acquisition, app installs and product launches with compliant, trust-first creative.

Featured results

Campaigns that moved the numbers

Hospitality · Coastal Resort Group

Boosting direct bookings for a resort group

Challenge
Shift bookings from online travel agents to the resort's own website.
Approach
Retargeting and travel-intent audiences with native placements and dynamic offers.
+41%Direct bookings6.2xROAS
Banking · Regional Retail Bank

Driving digital account sign-ups for a retail bank

Challenge
Grow mobile-app account openings among 25–40 year olds without inflating cost per acquisition.
Approach
Mobile in-app and Opera Ads placements targeted by financial-interest signals, with sequential creative.
+64%Sign-ups-28%CPA1.9%CTR
FMCG · Beverage Brand

Launching a new beverage across three markets

Challenge
Build awareness fast for a new product launch across three countries simultaneously.
Approach
High-reach video and display via Google inventory plus our exchange, optimised for completion rate.
12MReach78%Video completion+22ptsAd recall
A strategist presenting campaign results to a client team
Strategy firstEvery plan starts with your goals.
A smartphone home screen, where most of today's audience spends its time
Mobile-first reachWhere your audience spends its day.
A laptop showing a live campaign performance dashboard
Transparent resultsLive dashboards, daily optimisation.

Who we work with

Brands & agencies we've worked with

Leading agencies and the brands they manage trust WebAds to run their programmatic campaigns.

WPP Scangroup

Agency

Agency partner handling brands across four sectors.

Sectors

  • Telecommunications
  • Banking
  • FMCG
  • Petroleum

Access Leo Burnett

Agency

Agency partner handling brands across eight sectors.

Sectors

  • FMCG
  • Banking
  • Manufacturing
  • Pharmaceuticals
  • Below-the-Line Marketing
  • Hospitality
  • Telecommunications
  • Healthcare

Timsky Media Services

Agency

Agency partner handling brands across two sectors.

Sectors

  • Banking
  • Healthcare

Maudhui

Agency

Agency partner focused on healthcare brands.

Sectors

  • Healthcare
Northbanking logo

Northbanking

Brand

FreshCo

Brand

Azure Resorts

Brand

MediCare+

Brand

Savanna Foods

Brand

Lumen Hotels

Brand

Unity Bank

Brand

Vita Labs

Brand
“WebAds delivered premium placements at a price point we didn't think was possible. Reporting is clear and the team is genuinely proactive.”

Grace M.

Head of Digital, Regional Retail Bank

Ready to reach the right audience?

Tell us about your goals and we'll build a plan around your budget.

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Request a Quote